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UK — London | Marketing

Campaign Manager Europe (f/m/d)

Location: London or Home Office within UK

ABBYY is a Digital Intelligence company. We provide a Digital Intelligence platform that enables organizations to gain a complete understanding of their business. The platform is designed to allow organizations to deploy solutions in standalone configurations or as a tightly integrated extension of industry-leading RPA, BPM and packaged application solutions. 

ABBYY has a worldwide presence with Headquarters in the United States and offices in 14 countries, including Germany, UK, France, Spain, Russia, Cyprus, Ukraine, Taiwan, Hong Kong, Singapore, Hungary, Australia, and Japan. For more information, visit www.abbyy.com/company/.

This position assumes active participation in development and execution of ABBYY’s demand generation strategy across the European region. We are looking for an individual who will take the lead on planning, creating, coordinating and executing – together with Product Marketing and respective Field Marketing Managers - comprehensive activities for marketing demand generation across target audiences, funnel stages and regions.

This role is based in the UK and reports directly to the Director Demand Generation Europe.

Responsibilities:

 

  • Developing and executing multi-touch, multi-dimensional B2B marketing programs across target audiences and funnel stages
  • Working closely with field marketing peers to ensure the campaigns are extended and localised in core regions to drive leads and meet pipeline goals across Europe
  • Partnering with product marketing and the content team to flawlessly create buyer journey assets across the portfolio
  • Continuous monitoring, analysing and reporting campaign results
  • Proactive improving of programs effectiveness through better audience segmentation, marketing techniques and processes

 

 

Requirements:

  • Bachelor's or equivalent university degree preferred
  • 6+ years of work experience in B2B marketing, at either a marketing agency or within software business, with strong integrated marketing background, budget and project management
  • Experience executing campaigns across a variety of channels including web, email, social, sales, and webinar events
  • Strong digital background with working knowledge of marketing automation, CRM tools, and website analytics (Salesforce + HubSpot + Google Analytics)
  • Profound knowledge of English and French language
  • Ability to manage ongoing relationships with multiple business groups including sales team, partners, marketing vendors, and others
  • Creative team-player and strategic thinker with attention to detail
  • Flexible, able to multi-task and prioritize in fast-paced environment

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. Requisition ID: 1371