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USA — Milpitas | Marketing

Product Marketing Manager

ABBYY is a fast-growing, global software company that reimagines how technology solves process and data challenges to help people and organizations thrive. We are committed to go the extra mile to build the best solutions that equip teams with capabilities to realize their vision for the future.

Responsibilities

  • Research our market's consumer preferences then target and segment our customers effectively based on this research
  • Collaborate with sales team to create marketing content that will enable the sales team
  • Create product marketing content that clearly and effectively communicates our value-proposition
  • Oversee product launches, feature releases, and product positioning
  • Market research, sizing, trends, competitive analysis, win-loss analysis and understanding of customer needs and requirements to determine market opportunities for the product line.
  • Development and execution of product-related business plans outlining yearly sales and marketing strategies.
  • Business analysis, including revenue analysis, marketing campaign success evaluation, customer segmentation, etc.
  • Product positioning and messaging, identifying and prioritizing key target audiences and buyer personas, creating appropriate messaging per segment.
  • Development of sales enablement tools and marketing collateral - presentations, campaign messages, brochures, newsletters etc.
  • Customer-facing content creation – presentations, thought-leadership pieces, blog articles, web presence.
  • Outlining demand generation campaigns and guiding execution.
  • Product launch management, ranging from product delivery to market and team training internal and external teams on market needs and solutions, to creation and delivery of marketing content and sales enablement assets.

Requirements

  • Bachelor's degree or equivalent experience in related area
  • 4+ years' of product marketing experience
  • Strong verbal, written, and presentation skills

Education

  • 4 year degree or equivalent 

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