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UK — London | Marketing

Marketing Manager Europe (f/m/d)

ABBYY is a fast-growing, global software company that reimagines how technology solves process and data challenges to help people and organizations thrive. We are committed to go the extra mile to build the best solutions that equip teams with capabilities to realize their vision for the future.

The ABBYY Europe Regional Marketing Manager manages a variety of integrated marketing programs - including content campaigns, event planning & execution as well as online advertising. As part of the Europe Demand Generation team, this role focuses on promoting ABBYY products in the Uk & Ireland, while maintaining strong relationships with relevant sales managers, partners, and various international colleagues. This position is based in the UK and reports directly to the Director Demand Generation Europe.  

Resposibilities

Responsibilities

  • Develop and execute annual marketing lead generation plan aligned with ABBYY's strategic business and brand objectives in the particular region of responsibility (UK&I);
  • Research, plan and implement lead generation programs including online marketing campaigns and mailing campaigns, content promotion, webinars, and traditional events (ABBYY owned events as well as third party activities);
  • Plan, control, and report on your local marketing budget;
  • Track and analyze campaign results using marketing automation tools (Hubspot) and CRM systems;
  • Cooperate with other regional and international teams (product marketing, sales, and PR teams) to deliver the best results.

Requirements

  • 2-3 years of work experience in B2B marketing, preferably in the IT/Software industry, with responsibilities related to event planning and marketing communications;
  • Working-level knowledge of key marketing concepts and ability to apply them in day-to-day operations, such as best practices in event marketing, digital marketing and content, advertising, direct mail, etc. 
  • Bachelor's University or equivalent degree;
  • Full proficiency in English (writing and editing);
  • Ability to manage ongoing relationships with multiple business groups including sales team, partners, marketing vendors, and others;
  • Strategic thinking with attention to detail;
  • Ability to travel (3 to 6 times per year) to support tradeshow activity.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.

Requisition ID: 1646