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USA — Milpitas | Sales / Business Development

Solution Development Representative for Territories US

ABBYY is a fast-growing, global software company that reimagines how technology solves process and data challenges to help people and organizations thrive. We are committed to go the extra mile to build the best solutions that equip teams with capabilities to realize their vision for the future.

Responsibilities

  • Support the Content Strategist in content production, including working with SME to create various content - product one-pagers, segmented talk tracks, targeted positioning, pilot playbooks, competitive fact sheets, sales tools/tips, quick reference cards, sales presentations, etc.
  • Manage internal communications and feedback loop between sales and marketing departments
  • Manage content life cycle - publishing to identified platforms, including the creation of thumbnail descriptions (i.e., Hubspot Marketing, Hubspot Sales, Sales Portal, and Partner Portal)
  • Collaborate with Digital Marketing team and maintain the Content Repository
  • Working with Sales and Marketing management, create the taxonomy to identify/tag content relevant to the Marketing/sales funnel/stages
  • Identify and implement best practices per the platform and work with the implementation team to execute
  • Measure the effectiveness of content – analyze and provide feedback to content creators on what’s working and what’s not; make recommendations to senior leaders
  • Generate analytical insights to inform optimal user experience, drive conversion improvement/traffic, and quantify impact while identifying technical and platform improvement opportunities.
  • Create and maintain a cadence for communicating and distributing new content and/or changes to marketing content to Sales & Marketing
  • Manage internal communications and provide a feedback loop between sales and marketing departments
  • Partner with internal teams to develop a cohesive communication strategy to the field on how to optimize the content journey for targeted personas and best utilize enablement and customer engagement platforms.
  • Work with Sales Enablement and Human Resources to foster education and support the onboarding process for Sales and Marketing employees

Requirements

  • 3+ years increasing responsibility in Sales Operations, Enablement and/or Marketing (preferably in B2B)
  • 5+ years experience in B2B Product / Solution Marketing, Sales Enablement, or Field Marketing
  • Minimum of 3 years in operations or technology-related roles
  • Critical-thinker and problem-solver
  • Strong organizational and prioritization skills and attention to detail
  • Understanding of enterprise software buyer journey
  • Experience and knowledge in content writing best practices
  • Experience and knowledge in content writing best practices
  • Understanding ABBYY's mission, vision, messaging, and tone of voice
  • Excellent writing skills and editing skills
  • High sense of industry and desire for excellence
  • Proven success in marketing or sales enablement/operations roles requiring extensive interaction with sales and working cross-functionally in a fast-paced, highly dynamic environment
  • Experience with Microsoft 365 Suite, Salesforce, HubSpot, and sales enablement platforms (Highspot, Seismic, etc.) is a plus
     

Education

  • University Degree (BA/BS) in technology, business, communications, writing, or marketing, or equivalent preferred

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