Phoenix and ABBYY Partner to Deliver OCR, PDF and Linguistic Products in South Africa

May 29, 2014

ABBYY®, a leading provider of document recognition, data capture and linguistic technologies and services, and Phoenix Distribution, a part of the First Technology Holdings Group, announced a distribution agreement for ABBYY’s SOHO-oriented OCR, PDF and linguistic software products across the South African region.


This partnership will see the two companies expanding the ABBYY brand across the African continent”, said Simon Campbell-Young, CEO of Phoenix Distribution. “ABBYY has fantastic products for both consumers and businesses that can be an essential addition to anyone’s software library. With the vast variety of digital formats, devices, and operating systems existing today, powerful document conversion and management instruments become increasingly important. This is as true in Africa as it is anywhere else in the world. The quality of ABBYY products, as well as the needs of African businesses, prompted us to forge this partnership.


ABBYY, best known for its award-winning Optical Character Recognition (OCR) technologies, and Phoenix now offer ABBYY FineReader, ABBYY PDF Transformer+, ABBYY Business Card Reader and ABBYY Lingvo Dictionary to their customers in South Africa. With its unmatched accuracy of text recognition for up to 190 languages, intuitive interface and one-click document conversion tasks, ABBYY FineReader virtually eliminates the need of retyping and reformatting documents manually. ABBYY PDF Transformer+ delivers essential tools for everyday work with PDF documents — for editing and changing PDF content, adding comments to a PDF file during discussions and collaborative work with colleagues, creating, converting, or simply reading a PDF file in a user-friendly environment. ABBYY Business Card Reader and ABBYY Lingvo dictionaries for desktop computers both help to establish efficient business communication.


Phoenix Distribution is the leading supplier of SOHO-related software products through mass retail in sub-Saharan Africa, and we are happy to have such a strong and trusted partner in the region”, – commented the announcement Eugeniya Popova, Director of Partner Sales, ABBYY. “We believe that our new partner can make it effortless for local customers to find and enjoy ABBYY’s premium quality software.


 “Our extensive African footprint, combined with the quality and robust functionality of ABBYY products, make this partnership a sure success. We are looking forward to working with ABBYY to expand the brand across the continent,” added Mr. Campbell-Young.

About Phoenix Distribution

Phoenix Distribution, part of the First Technology Holdings Group, concentrates on providing specialist distribution services to its partners in the IT sector through its subsidiaries Phoenix Software, and PX Software. Through its companies and divisions, Phoenix Distribution has a broad reach worldwide, with offices in the United Kingdom, South Africa, Zambia and Zimbabwe. Phoenix Software is a focused software publishing and distribution business which specializes in taking key brands to market, encompassing marketing, publishing, distribution and strategic planning. Having recently celebrated its 10th year in business, the company has established itself as the industry partner of choice, offering accessories and hardware, and feature leading brands from vendors such as AVG, Encyclopedia Britannica, Exspect, Individual Software, Kaspersky Lab, Nero, Navigon, Pinnacle Systems, Propalms, Rapper, Roxio, Sony Creative Software, Tuneup Utilities, Patriot, Parallels, StorageCraft, TRENDnet and Magix. For more information please visit