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Wholesale & Retail Trade / Mobile Capture

McDonald’s relies on ABBYY OCR technology to power mobile app

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Customer Overview

Name McDonald’s
Industry Retail
Products and Services Food and Beverage
Web
CHALLENGE

Find a way to automatically read can capture text by mobile device

SOLUTION

App based on ABBYY Cloud OCR SDK

RESULTS

Consumer-friendly app that reads and processes voucher codes

During the FIFA World Cup McDonald’s Germany launched a special promotion. McDonald’s prepared a large number of cups and food packaging on which they printed a unique code. Consumers were able to take a picture of the code with their mobile using an app developed by creative agency Razorfish and send it to the ABBYY Cloud OCR SDK where the code was read and converted.

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