Back to Customer Stories
Wholesale & Retail Trade / Mobile Capture

McDonald’s relies on ABBYY OCR technology to power mobile app


Customer Overview

Name McDonald’s
Industry Retail
Products and Services Food and Beverage

Find a way to automatically read can capture text by mobile device


App based on ABBYY Cloud OCR SDK


Consumer-friendly app that reads and processes voucher codes

During the FIFA World Cup McDonald’s Germany launched a special promotion. McDonald’s prepared a large number of cups and food packaging on which they printed a unique code. Consumers were able to take a picture of the code with their mobile using an app developed by creative agency Razorfish and send it to the ABBYY Cloud OCR SDK where the code was read and converted.

Like, share or repost
Usage of Cookies. In order to optimize the website functionality and improve your online experience ABBYY uses cookies. You agree to the usage of cookies when you continue using this site. Further details can be found in our Cookie Policy.