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Munich, Germany | Marketing/PR

Demand Generation Team Lead, Europe (f/m/d)

Responsibilities

  • Driving central development of a consolidated marketing plan and strategy for driving business demand for Western Europe. Together with VP of marketing, develop yearly goals and KPIs
  • Track, evaluate and report on marketing performance monthly, quarterly. Develop reports for quarterly marketing reviews. Report on performance to management teams and key stakeholders
  • Alignment with product marketing, corporate marketing, and public relations teams to build marketing strategies that align with corporate and global strategies
  • Alignment with key sales leaders to ensure that marketing strategies help sales teams to reach their goals
  • Budget development, management and tracking for marketing expenses
  • Daily supervision of regional marketing team including guidance on marketing plan development, guidance on marketing campaign development, tracking of work quality, spending overview and approvals
  • Ongoing growth and development of marketing team including “on-the-job” training as well as potential external training opportunities
  • Build and maintain processes for efficient marketing execution and communication including: processes for communication to key stakeholders, communication within the team, resource sharing, etc.

Expertise

  • University Degree in the relevant field
  • Great knowledge and overview of the markets and processes
  • Knowledge of unique characteristics of each of the regions
  • Understanding of key marketing processes, disciplines and practices, including digital marketing, social media, and event management
  • Experience with marketing automation, customer relationship management and other marketing tools
  • Fluent business German and English languages

Please submit your application including your CV and covering letter (in English) as well as your salary expectations and earliest starting date to Ms Viktorija Sirvinskyte – Recruiter: viktorija.sirvinskyte@abbyy.com

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