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Munich, Germany | Business development/Sales

Marketing Operations Manager (f/m)

ABBYY Europe is looking for a Marketing Operations Manager to support ABBYY’s Marketing processes.

As part of the ABBYY Sales and Marketing Operations team, this position will be responsible for coordinating lead qualification and development processes. You will also manage and supervise marketing automation processes, supporting regional marketing teams in performing and coordinating marketing campaigns and actions in the marketing automation system (Marketo). This role will provide a crucial link between marketing and sales, requiring daily interaction in German and English with multiple teams within the organization.


  • Manage lead qualification and development processes and workflows, while acting as a liaison between the lead qualification team and the sales teams
  • Track status and ensure appropriate processing of leads. Make recommendations to Marketing and Sales Management about necessary changes
  • Manage Marketing automation System (Marketo), setting up usage standards and conventions and managing changes
  • Coordinate and implement lead nurturing campaigns together with the marketing team
  • Perform complex target group selections from the CRM data base
  • Evaluate existing marketing processes, identifying potential for improvement


  • University degree preferred (BA/BS) or equivalent
  • Experience with marketing automation systems (preferably Marketo) and CRM Systems (preferably
  • Strong project management skills with ability to handle multiple projects at once and deliver projects on time
  • Strong analytical skills and ability to provide / data tracking and analysis
  • Excellent English & German skills including copywriting and copyedit skills, fluency in additional (or in other European) languages a plus
  • Excellent communication skills and talent to work across business units, functional departments and teams
  • Proficiency with the following computer applications: MS Word, MS Excel, MS PowerPoint
  • Organised and detail-oriented approach to work

Please submit your application including your CV and covering letter (in English) as well as your salary expectations and earliest starting date to:

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