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Munich, Germany | Marketing/PR

Regional Marketing Executive, FineReader (f/m)

Overall Purpose

As Regional Marketing Executive, FineReader, you are part of the ABBYY marketing team and are responsible for channel marketing and demand generation activities in the Western and Eastern European as well as North American markets, promoting ABBYY products sold through distribution channels and online. The position reports to the Product Group Head, FineReader and works directly with product marketing, sales and online marketing teams, as well as building close working relationships with key distributors and resellers of ABBYY products. Writing and messaging are key responsibilities of this hands-on position.

Responsibilities

  • Maintain an ongoing understanding of the unique needs of key local markets
  • Develop and execute a cohesive channel marketing plan and KPIs for reaching yearly goals – to grow awareness, drive online sales, generate leads and reach revenue targets.
  • Maintain regular reports on the ROI and success of marketing actions and how they contribute to meeting the KPIs
  • Contribute actively (hands-on) to reaching yearly goals by fulfilling tasks in the following areas:
    • Channel Marketing. Work closely with regional sales managers and product marketing to ensure that Channel Partners have all necessary information and tools to provide the best service to their customers during the buying process. Collaborate with partners to launch key promotions and campaigns. Support partner events and other activities.
    • Inbound Campaigns. Develop and execute lead generating activities and drive customers along the sales funnel. Manage all aspects including creating target lists, e-mails, and landing pages.
    • Social Media. Monitor and grow the presence of ABBYY’s desktop products in relevant social media platforms. Develop campaigns to grow awareness and interaction of the target audiences.
    • Conferences and Customer Event Management. Support local events such as trade shows, partner events, and dinners through coordination of venue locations, stand construction, attendance lists, and all various aspects of event coordination.
    • Copywriting. Drafting local materials such as newsletters, brochures, advertising copy, press releases, case studies, customer correspondence, and web site text.
    • Translation/ Localisation. Create local versions of marketing collateral such as product brochures, press releases, and channel marketing documents.

Skills/Knowledge

  • University degree in Business Administration or Marketing preferred
  • Demonstrated practical experience in Marketing including drafting messaging and texts, executing campaigns, planning events, etc. Marketing experience in the IT sector and understanding of the software channel distribution structure are a plus.
  • Experience in Online/ Digital Marketing
  • Ability to work independently in a fast-paced environment, to handle multiple tasks at once, and to work under strict deadlines
  • Strong organisational skills and attention to detail
  • Good analytical skills
  • Strong communication and interpersonal skills with ability to mediate between multiple stakeholders – internal as well as external. Ability to work in an international environment, with partners from different countries and respect cultural differences.
  • Excellent English skills
  • Proficiency in spoken and written German, including the ability to copywrite and copyedit marketing texts
  • Ability to speak other European languages a plus
  • Competent at MS Office, experience with marketing automation tools (Marketo) and HTML programming skills are a plus

Please submit your application including your CV and covering letter (in English or German) as well as your salary expectations and earliest starting date to: jobs_eu@abbyy.com

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ABBYY HR team

If you think you’d be a good fit for our team, we’d love to talk!

You can apply by sending your CV on jobs_eu@abbyy.com with the name of the vacancy in subject.

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