Vice President and Principal Analyst
George Lawrie, Vice President and Principal Analyst at Forrester Research advise Forrester’s global 2000 clients about supply chain innovation. Before joining Forrester in 2003 he worked in Big 5 consulting and for a variety of software companies in supply chain modernization. He has a Master’s degree in Operations Research from Warwick University and holds the Goldratt Institute Jonah certification.
George serves Application Development & Delivery Professionals. He brings to Forrester more than two decades of experience deploying global enterprise resource planning (ERP) applications in complex multinationals. During his five years with Forrester, George has led research into topics such as SAP deployment best practices, ERP consolidation, IT investment prioritization, global data synchronization, and trade promotion management.
The first wave of digital disruption enabled brands to sell directly to online consumers — and even allowed manufacturers to engage directly with industrial customers. But many existing supply chains lack transparency and resilience and have proved brittle in the face of increasing customer expectations, disruptions, and new levels of trade uncertainty.
Watch this webinar to learn:
- How European companies digitize manual and paper-intensive processes to accelerate and scale their response to fluctuations in demand and supply.
- What challenges are associated with gaining visibility into supply chain exposures.
- Insights into Forrester’s latest research on European companies’ plans to reconfigure supply chains for greater responsiveness and resilience in the face of global supply chain disruptions.