Getting digital insurance right starts with content
Digital Transformation has changed not only how insurers focus on customer experience, but these changes have brought the problem of content – documents, messages, text – to the forefront of problems to tackle. But documents and unstructured content need to be handled differently than in the past. Today, content is no longer just data to be extracted by simple OCR technologies delivered by IT but rather as important information for underwriting policies, adjudicating claims and protecting against fraud and crime. It's important to understand that content provides insight and gives decision-making ability to scaling your knowledge workers and that they need new, more intelligent approaches to processing and gaining insight from it. AI with Machine Learning are capabilities that can enhance both customer experience and effective execution by helping to understand, gain insights and make decisions at the point in the process where it is needed. Getting digital right in insurance means understanding your content as living in customer experience and critical processes and using intelligent solutions enable its effectiveness as a core capability.
- Underwriting, claims and reinsurance processes run on documents containing both contextual information and data for making decisions
- Artificial intelligence and machine learning are changing the way you understand and use content to make these processes work better
- Process Intelligence - discovering, analyzing, monitoring and alerting around processes - gets you to digitization faster than simply investing into automation
Speaker: Reggie Twigg, Director, Product Marketing, ABBYY