Bruce Orcutt is a passionate marketing and leadership executive focused on driving market growth and awareness in digital transformation and intelligent automation.
As Chief Marketing Officer at ABBYY, Orcutt leads the global product strategy, go to market, launch, pricing, competitive analysis, analyst relations, communications and thought leadership, win/loss analysis, and sales enablement for the entire ABBYY intelligent automation portfolio. His goal is to help global enterprises understand the hype from reality of the latest artificial intelligence (AI) technologies and ensure they leverage purpose-built AI to achieve their transformation goals.
Orcutt was previously SVP of Product Marketing where he led the product strategy transforming ABBYY from an OCR technology vendor to ISVs to the leading provider of intelligent document processing (IDP) for global enterprises. He helped conceive, develop, and launch two new SaaS platforms for IDP and process mining with vertical focus areas in financial services, insurance, healthcare, government, and transportation and logistics. Additionally, Orcutt helped migrate the company and portfolio to subscription and recurring revenue models.
He is a thought leader with market domain expertise in AI, machine learning, process and task mining, document and data capture, digital transformation, intelligent document processing, and hyperautomation. He also has deep experience with mobile platforms, customer experience, and has a passion for customer excellence.