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Carlsberg Selects ABBYY to Accelerate Time to Market for its World-Class Beers

September 20, 2022
15040 Carlsberg Blog

The Carlsberg Group digitally transforms its order and delivery processes with ABBYY’s intelligent document processing solutions.

Hundreds of Carlberg Group beers in more than 150 markets will now arrive to their destinations significantly faster using ABBYY intelligent process automation. Carlsberg Group, one of the world’s leading brewery groups, chose ABBYY to automate its order and delivery processes, thereby accelerating time to market and customer satisfaction. ABBYY's intelligent document processing (IDP) solutions enable the Carlsberg Group to accelerate its digital transformation strategy and increase workflow efficiency and improve team productivity.

The integration of ABBYY IDP technology in the order process allows Carlsberg to capture incoming orders by mail automatically and transfer them immediately into the company’s SAP system. Carlsberg receives many orders through email that previously had to be checked and entered manually into their system. Carlsberg is now saving up to eight minutes of manual work per order depending on the region. In Sweden, for example, this has resulted in 140+ hours saved per month and a touchless order processing rate of 92%.

The second process where Carlsberg is relying on ABBYY technology is delivery notes scanning. Before using intelligent automation, delivery information was registered in the company’s system manually. When trucks arrived at the warehouses, the delivered goods were checked against the delivery note at the warehouse gate. The file was then manually typed into SAP and the goods receipt document was generated and posted.

By integrating ABBYY’s IDP solution, the whole registration process is performed automatically. The process of receiving and putting away received goods and reusing vendor labels has significantly accelerated and enables Carlsberg to have a better overview of the entire delivery process.

ABBYY has been instrumental to our execution excellence strategy and enabling us to digitally master our data and processes. Thanks to the integration of ABBYY with our robotic process automation bot, we’re able to speed customer deliveries by improving workflow and team productivity.

Kamil Kropaczewski, Business Owner at Carlsberg.

We are very pleased to be able to make such a significant impact at Carlsberg. A growing number of global organization like Carlsberg are relying on ABBYY to streamline and accelerate revenue-generating and customer-impacting processes. All too often, manual processes and endless paperwork get in the way of time to value and customer satisfaction. Using ABBYY IDP solutions means staff can focus on other more business-critical tasks and leave the tedious paperwork to their ‘digital’ colleagues.

Neil Murphy, Global Channel Chief at ABBYY.

ABBYY’s intelligent process automation platform includes industry-leading intelligent document processing (IDP) and process mining and task mining solutions. These include ABBYY Vantage, the industry’s first low-code/no-code platform that applies AI to understand your documents in a fast and simple way. Vantage makes today’s digital worker and processes smarter by delivering skills that read, understand, and extract insights from documents, helping enterprises accelerate digital transformation. ABBYY Timeline features advanced process mining and task mining technology using the latest artificial intelligence (AI). It enables businesses to automatically build an interactive digital twin of their processes, analyze them in real time to identify bottlenecks, and predict future outcomes to facilitate decision-making of technology investments.
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ABBYY powers intelligent automation. We reimagine the way people work and how companies accelerate business by delivering the intelligence that fuels automation platforms. Our solutions transform enterprise data and empower you with the insights you need to work smarter and faster.  

We help more than 10,000 companies globally, including many of the Fortune 500, to drive significant impact where it matters most: customer experience, profitability, and competitive advantage.

ABBYY is a US-based global company with offices in 15 countries. For more information, visit and follow us on LinkedIn, Twitter and Facebook.

ABBYY can either be a registered trademark or a trademark and can also be a logo, a company name (or part of it), or part of a product name of ABBYY group companies and may not be used without consent of its respective owners.

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02E Eva Mariahufschmitt

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