Vantage 3.0
Introducing a hybrid approach to using Document AI and GenAI
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New research commissioned by ABBYY reveals the major challenges faced by Transport & Logistics (T&L) businesses trying to integrate sophisticated Generative AI (GenAI) technology – prompting the use of other AI to improve outputs.
The survey, conducted by Opinium, revealed that nearly a third (30%) of businesses in the T&L sector lacked an AI policy or governance. Managers also complained that they found training harder than expected (30%) and found it difficult to integrate with business processes (25%).
In response, many business leaders addressed these challenges by combining other technologies, with 36% turning to process intelligence, 27% to RAG, and 25% to AI agents to improve outputs, according to the 2025 ABBYY State of Intelligent Automation Report: GenAI Confessions. More than half (54%) also invested in staff training.Adding these technologies contributed to 100% of T&L respondents ultimately being happy with their GenAI tools. Half (50%) saw cost savings, while 45% saw outputs more aligned to business goals and the same proportion saw better integration into existing systems.
This is reflected in planned investment in AI for 2026, with the average budget expected to increase by 22%. Goals for GenAI use include reducing boring tasks (21%), collecting and monetising data to unlock new revenue streams, and staying ahead of competitors (both 20%) while the most cited goal was to automate tasks to speed up business processes (38%).
Businesses are spending money on GenAI tools that promise more than they can provide. In some cases, they don’t even need it. Before moving forward with leveraging GenAI tools or agentic AI, companies need to first evaluate their current processes and create a visibility map of their workflow with data analytics tools such as process intelligence. When training models prove more difficult than expected, pre-trained, purpose-built AI turns out to be the right solution. We’ve helped customers like a global fast-food chain improve the extraction of data from thousands of lease agreements by 82% by using document AI to improve GenAI outputs.
Maxime Vermeir, Senior Director of AI at ABBYY
The survey also revealed that more than a third (36%) of T&L leaders admit that a driving factor for introducing GenAI was that employees were already using it on a Bring Your Own Software (BYOS) basis for personal productivity – which could impact security concerns over ‘Shadow AI’.
Generally, leaders say staff are optimistic about GenAI. They say employees feel the technology makes them look “smarter and more professional” (37%), while nearly three fifths (59%) say it reduces employees’ workload, 65% said it improved collaboration, and 41% said it supports creativity and innovation.
GenAI is creating remarkable opportunities to reimagine how work gets done, which is rightfully generating a great deal of excitement. However, ‘shadow AI’, when individuals use commonly available tools like ChatGPT, Grok, or Perplexity without oversight at work, potentially raises serious data privacy and compliance concerns. The corporate benefits of GenAI’s potential is truly unlocked when leaders drive secure, strategic adoption with risk management as a priority.
Ulf Persson, CEO at ABBYY
Access the full State of Intelligent Automation: GenAI Confessions 2025 here for more information.
Opinium research of 1,200 senior managers or above in companies of 100+ employees in the US, UK, France, Germany, Australia and Singapore, of which 64 were T&L organisations.
Research undertaken between 20th of June and 8th of July 2025.
ABBYY helps organizations optimize processes, accelerate decisions, and drive better outcomes with Process AI and Document AI. More than 10,000 enterprises, including many Fortune 500 companies, rely on ABBYY’s 35 years of innovation to turn business data into actionable insights that improve the way we work and live. Headquartered in Austin, Texas, and offices in 13 countries, ABBYY leads the way for smarter agentic automation. For more information, visit www.abbyy.com/company and follow us on LinkedIn, Twitter, Facebook, and Instagram.
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